Throwback: This post was written in November of 2006 and I decided to resurface it on the front page as a reminder that “buyer beware”. In these very uncertain economic times we need to be reminded how these corporations have tried to control our mind and buying patterns since the inception of mass media marketing and the study of consumer psychology.

Url: http://www.whyihatethejoneses.com/2006/11/slave-fashion-dominatrix-prices/

slave_bigI wish I was the one who actually came up with this subject line, but I wasn’t and it’s related to this current post. The topic of this post is something I’ve been meaning to post for a couple weeks now. I actually read this promo on the 1 Train tonight one stop before my stop in the Bronx (231st Street). The full promo is “Slave to Fashion Dominatrix to Prices”. It was created by the discount fashion store Daffys. It was a poster ad on the train. Black background, bold yellow lettering with DAFFYs at the bottom in smaller font.

So what’s the significance of Daffy’s and this post? Mainly to bring light to the power of corporate marketing and peoples behavior. Another reason is to highlight a really eye opening documentary I saw called the Corporation. It is Canadian produced documentary that delves into the nature, history, meteoric rise of the entity we now know as the corporation. I’m not going to delve to deep into the documentary but I will state one significant fact.

Fact: When a set of scientists characterized the behavior of most corporations using actual diagnostic criteria of the World Health Organization and the DSM-IV, the standard diagnostic tool of psychiatrists and psychologists the came up with one defining behavior and the behavior was that of a psychopath.

Yes folks a psychopath. Now this is not a scare tactic, but more of an attempt to open our eyes to understand who we really are. This is a chance to think within and try to really understand who you are. Are you really who you think you are? Or are we just a jumble of neurotic impulses trained to the needs of various sorts of marketing and corporate agendas? Who are we really? Think about the clothes you wear? Your religion of choice? Or maybe the reason for not becoming part of what many consider organized religion? Your job and occupation of choice? The foods you eat? The person you chose as a wife? Husband? Boyfrend? Girfriend, etc. How about the traditions you choose to participate in? Think about where your motivation comes from to participate in certain cultures and patterns of behavior? Do you worship the traditions, mannerisms, and lifestyle of so-called “dominant cultures” or do you appreciate your own indigenous and ancient roots? What about the music you buy, and the lifestyle you choose to participate in? Have you ever asked yourself..What are my true intentions behind this act?

I had a conversation with a good friend of mine and asked me “Yo, why don’t you drink alcohol?”. I said, “We’ll, why do you drink alcohol?” He said because it makes me feel good and relaxed. I said, well NOT drinking alcohol makes me feel good and relaxed too so we have something in common. He gave me a baffled look. Keep in mind that me and my boy feel exactly the same, yet the outcome for my boy is maybe $50 dollars less in his pocket after a long night of drinking, a brain soaked in a depressive stimulant, and headache the next day. Same feeling, different outcome. Why can’t we think outside of the box of what Budweiser, Remy, and Courvoisier or any other corporation tells us to be? We have the power to choose outside of what corporations impose on us. Don’t be afraid to step outside of what any other so-called “civilized” culture tells you to be. You always had the power to choose, but the corporations, political organizations, spiritual hijackers and countless other blind followers would have you believe otherwise. You are not sheep. Don’t be afraid to choose the traditions and concepts that encourage proper development of self. A sound and conscious mind is a never-ending journey and a battle worth fighting for.


“That’s the information, you can either take it and be intelligent or you
can throw it away and be retarded.” – Sista Souljah

Other links and Related information:

Dr. Jared A. Ball. Professor of African American and Media Studies at University of Maryland talks about Corporate media and it’s impacts on society, culture, and politics.
Corporate media and it’s impacts

More information on the documentary The Corporation:
The Corporation

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  1. I Don’t Own a Flat Screen Television

    […] become somewhat enslaved to their desires. I touched on this topic in a post I wrote in 2006 called Slave to Fashion Dominatrix to Prices. I cannot find the exact words to explain how important last night’s topic is to the […]

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