Recently I’ve been reading a lot of articles on the housing market and how it’s been impacted by macro economic policy of the U.S. One article that stands out to clear the air on the roots of inflation and it’s so-called “archenemisis” deflation is Frank Shostak’s Is Deflation Really Bad for the Economy.

I spend a lot of time on mises.org. Not because all my ideas on economics fall in the so-called “Libertarian” camp, although I find many of my own views inline with many Libertarian views, but I can get straight non-partisan, non-baised information on what makes the global economy tick from the likes of mises.org.

It’s not for lack of trying to understand the “conventional” mainstream economic wisdom, but at some point you have to let go and look for greener pastures of understanding. So as we all know, the source of our economic woes was a huge bubble in real estate, prices soared beyond their intrinsic value, investors hedged their bets on those inflated prices and when the cheap credit and cash ran out, prices corrected themselves and we are now experiencing a dramatic price correction in the economy. Unfortunately we are experiencing a huge price correction on all areas of the economy because the real estate industry doesn’t happen in a vacuum. There are many industries that are tethered to real estate, so if real estate gets the “financial flu”, everyone else is going to get “financial pneumonia”.

As stated in the title of Shostaks’ article, “Is Deflation Really Bad for the Economy?”. Well..in the case of the U.S economy yes and no, but overall…No. It’s going to be bad for those individuals who were apart of those jobs in industries that experienced “bubble” prices. Meaning those prices weren’t real and any macroeconomic attempt by the Fed to prop up those inflated prices is a recipe for disaster. The prudent way to go is getting an asset back to it’s “real” price and not the fake “bubble” price. You can’t build off of something that was never supposed to be there in the first place. The “Great Recession” that you are seeing in the U.S. and other economies is a price correction. If there are pockets in the economy that are experiencing a value/price correction, then this is a good thing.

How is any economy going to experience any efficiency or proper recovery if you prop up areas of the economy that are correcting themselves? There are only x-amount of savings and investment resources in the economy and propping up “dead areas” of the economy will create artificial demand (i.e. housing) which is just another bubble. A bubble is just a misuse of resources, not something that is healthy for any economy.

I’ll close with Thomas Wood’s wonderful analogy from his book Meltdown: A Free Market Look at Why the Stock Market Collapsed, the Economy Tanked, and Government Bailouts Will Make Things Worse. No better explanation can sum up the danger that lies ahead if we continue to artificially maintain areas of the economy that deserve a value correction:

Consider a circus that comes to town for a few weeks. A restaurant owner may expand his seating capacity in the false expectation that the circus and the related demand for his food that it brings in its wake will last forever. But when the circus leaves town, he’ll find he has “idle resources” on his hands. We should not want to put these idle resources to work. Doing so would only draw labor and other resources away from other sectors of the economy, where they are employed in the satisfaction of real consumer demand. The expansion of the restaurant should not have occurred in the first place. We should want this bubble activity to shrink back down to size, in order that other, non-bubble activities in the economy can be correspondingly strengthened.

In the wake of a previous, unsustainable boom brought about by the central bank’s credit expansion, the market economy and its price system, left to their own devices, will adopt another arrangement of resources that employs available factors in the service of producing goods and services that correspond to real consumer demand. During the bust, free individuals interacting within the market nexus sort out which projects and business ventures are healthy and sustainable, and which are bubble activities that cannot survive without a constant artificial increase in the money supply, and cannot (and should not) survive now that reality has reasserted itself.

• Tooth Fairy Economics by Thomas Woods
• Our Insane System of mortgage finance? by John Papola
• The Fed Can’t Solve Our Economic Woes by Gerald P O’Driscoll Jr.
• Is Deflation Really Bad for the Economy? by Frank Shostak

Table of Contents

1. My Umbrella Story
2. Windproof Umbrella Conspiracy
3. Now tell me what windproof umbrellas and diamonds have in common
4. Conclusion
5. Related Sources

My Umbrella Story

I know these two products seem like quite the odd couple, but when I finish this post, you’ll see the similarities. About 3 or 4 years ago, I bought this great black windproof umbrella from the Walgreens right around the corner from my house. It was raining like cats, dogs, giraffes, elephants, tigers, and dinosaurs at the time so I was ready and willing to put down some good money for an umbrella, and when I say good money..um that’s about $15.00-$20.00 dollars. Normally I get those cheap-o street vendor $5.00 dollar “I’ll last about 10-minutes in the rain then evaporate” black umbrellas, and when it eventually meets it’s short demise I kindly dunk it in the nearest garbage can with the rest of the $5.00 dollar umbrellas that have been imploded or exploded by the wind or rain.

So I walk into Walgreens and I’m looking at the umbrellas. One side (left) has the the $7.00 – $9.00 dollar umbrellas and the other side (right) has the $13.00 – $15.00 dollar umbrellas. The umbrellas on the left side seem enticing because I know these umbrellas are better then the street vendors and that extra $2-3 dollars will be well spent. I then look over to the right side and see a set of windproof umbrellas and instantly forget I was looking the first set.. I give it a couple looks, test it out for a minute or two and I’m sold. I now own my first windproof umbrella. This umbrella was a champ. No matter how windy or rainy, it held up. No more inverted umbrella embarrassment, no more charging forward and jousting with my umbrella in the wind looking to attack the next pedestrian, and no more buying cheap umbrellas. I have officially upgraded.

A year later I mistakenly left that wonderful black windproof umbrella at a spot I used to get my locks re-twisted (at the time) and the young lady who does my hair (who now cornrows my wife’s hair) found it. I decided to part with my first windproof umbrella and let someone else reap the benefits. I’m pretty sure it was her first windproof umbrella and nothing would make me happier than passing down the legacy. So I go back to the same Walgreens to buy a new windproof umbrella and they only have blue and white (think New York Yankees). I really enjoyed my stealthy black windproof umbrella but I decided to go with the NY Yank themed windproof umbrella and I still have it till this day.

I know at this point you are asking..”Can we get the the diamond part already?”. Yeah, we are almost there, the finale is coming. Like most people you accumulate umbrellas at home because:

1. You forgot that it was going to rain today
2. You didn’t think it was going to rain even though the weather man/woman said it was going to rain (usually he or she gives a T-storm or isolated T-storm type of forecast and you say..”I won’t need it”)
3. You forgot your umbrellas somewhere. Normally when you go out you bring your umbrella because it’s raining. You reach your destination but when you are ready to leave it’s no longer raining. You are either going to remember “Oh its not raining let me bring my umbrella” or “Oh its not raining anymore [internal thought: I did not remember that I had an umbrella because it's no longer raining]

Then you get caught in a rain storm and you need something really quick. So you go with the cheap-o street vendor brand to prevent looking like you just jumped into a pool with your clothes on. Then you bring “I needed an umbrella urgently” no 846 home and soon the section where you keep the umbrellas looks like the area where people put their umbrellas at the door of a hotel. To your benefit, when company comes over and you need to go outside while it’s raining you can just pass them the cheap-o umbrellas while your “top notch top shelf” umbrellas remain in the special section that only you and your family know. It’s like a family secret. “shhh..don’t give them the good umbrellas”.

So a couple weeks ago…yeah you guessed it..I get caught in a rain storm with no umbrella. Damn you weather man. You should by hung, drawn and quartered for your weather prediction blunders. Sorry I digress. I go to my favorite Walgreens spot and I go straight to aisle 7 to pick up a windproof umbrella and to my surprise not one windproof umbrella. I’m shocked. I feel like a 3 year old kid that has been stranded in the airport. Now what? Okay, I’ll just go to your competitor Duane Read which is right around the corner and get it there. So I walk straight to the umbrella section and once again…no windproof umbrellas. I can’t believe this. I’m shocked. So I settle for some umbrella that is worst than the cheap-o street vendor umbrella but I have no choice. At this point, time is short and I don’t have the luxury to shop around.

So where did all the windproof umbrellas go?

Windproof Umbrella Conspiracy

To be honest I’m not sure where they all went. They went from being available like a kit kat in the candy section of any drug store to being scarce like looking for Scarface on VHS in BestBuy. However, I have a couple theories:

1. They fell out of fashion. Like any trend, there was a huge push then for some reason no one wanted them. A simple act of supply and demand. No malicious intent there.
2. Did those stores see a drop-off of their non-windproof umbrellas sales because the windproof umbrellas held up a lot longer? In my case, I usually have to buy several umbrellas a year because they get smashed by strong winds and rain. However, since I bought my windproof umbrella I haven’t had to buy another umbrella. It’s literally been 3-4 years. Let’s do the math:
   1. Hypothetical non-windproof umbrella sales if I didn’t buy my windproof umbrella:
      Roughly 2-3 umbrellas a year at $5-$10 dollars a pop for 3 years = $45-90.00 dollars. Now lets multiply this by several thousand because obviously I’m not the only one buying non-wind proof umbrella. Let’s just say 2,000 people for one store for each year. That’s anywhere between $90K-180K over 3 years.
   2. Hypothetical windproof umbrella sales using my windproof umbrella buying pattern in part a.
      So in 3 years I had to buy 2 wind proof umbrellas because I lost one. For the sake of this exercise, lets say the average person buys 1 wind proof umbrella at the price point I bought my windproof umbrella which was roughly $13 bucks over 3 years:
      1 wind proof umbrella at $13 dollars over 3 years = $13 dollars. Using the same 2,000 people for one store each year that’s 26K over 3 years.

   As you can see the hypothetical gross revenue of the windproof umbrellas is 40% less than the lowest revenue estimates for the non-windproof umbrellas and 85% off the highest revenue estimates for the non-windproof umbrellas.

   I was a lot more careful with my windproof umbrella because of the following reasons:

   1. It was extremely valuable/reliable (product value)
   2. I paid a little bit more so I didn’t want up another $13 bucks where $5 bucks (cheap-o non windproof umbrella) I felt less obligated to be responsible. Not to mention I knew it was going to implode any minute so my care for my non-windproof umbrella was a lot lower and reckless.(behavioral value based on price and quality)
   3. I was also less likely to forget my windproof umbrella at random places because it was a good umbrella.

Now tell me what windproof umbrellas and diamonds have in common

The point of this whole entire hypothetical economic exercise is to demonstrate several key economic and behavioral conditions that impact our buying decisions and patterns. In this scenario (I believe) windproof umbrellas and diamonds are both impacted by artificial or false scarcity.

In this specific case, I believe that windproof umbrellas are experiencing a certain type of “artificial scarcity” because it is less profitable at the low to mid-tier umbrella market to sell windproof umbrellas next to the non-windproof umbrellas. When I say “artificial scarcity” I’m stating that companies are purposely making the availability of windproof umbrellas more scarce because it is less profitable for them in regards to umbrella sales. My wife was just looking for a windproof umbrella and literally had to hunt every single pharmacy (i.e Walgreens, CVS, Duane Reade, etc) in NYC and could not find 1 windproof umbrella. She just happen to be in Home Depot at the time and on a whim looked for a windproof umbrella and found a few. Same price as the one I bought 3-4 years ago, $13 dollars. Even when you go to direct umbrella manufactures and suppliers windproof or wind resistant umbrellas are seldom mentioned. I’m not exactly sure if the distributers and suppliers are in direct “kahoots” with one another, but clearly the availability of windproof umbrellas has been minimized from the manufacturer to the distributer.

So in the case of the diamond industry De Beers buys up tons of diamonds off the market to lower the total amount of available diamonds globally, hence making them “artificially scarce”. Just imagine the natural amount of water that existed in the world was 5 trillion gallons. Then a water corporation, let’s call them De Water, would selectively buy hundreds of millions gallons of water out of the total 5 trillion gallons then put those hundreds of gallons in a water container. Over time the total available gallons would decrease hence making it scarce which means the price per gallon of water would slowly go up. In the case of De Beers just swap out water for diamonds and you’ll get a sense of what we are up against.

Since the late 1800s, De Beers has regulated both the industrial and gemstone diamond markets and effectively maintained an illusion of diamond scarcity. It has developed and nurtured the belief that diamonds are precious, invaluable symbols of romance. Every attitude consumers hold today about diamonds exists–at least in part–because of the persistent efforts of De Beers. Moveover, by monitoring the supply of diamonds throughout the world, De Beers has introduced and maintained an unprecedented degree of price stability for a surprisingly common mineral: compressed carbon. Such unique price stability lies within the cartel’s tight control over the world’s supply of diamonds. De Beers’s operating strategy has been pure and simple: to restrict the number of diamonds released into the market in any given year and perpetuate the myth that they are scarce and should therefore command high prices.

For more details on scarcity and marginality you can go to these great articles from Mises.org on marginality and artificial scarcity.

So simply, prices are impacted (excluding misnomers like government and cartel price controls) by the natural ease or difficulty on the availability, including cost of production, distribution, and manufacturing; of a particular product or resource. In addition there is also “subjective value”, which falls into the area of behavioral economics. (i.e. I prefer the windproof over non-windproff) In the context of diamonds, De Beers, who own roughly 60% of the diamond market have been accused of creating “artificial scarcity”. I don’t disagree with this accusation. They also put together one of the most successful marketing campaigns in history for their diamond business:

Over the last century, De Beers has been highly successful in increasing consumer demand for diamonds. One of the most effective marketing strategies has been the marketing of diamonds as a symbol of love and commitment.
A young copywriter working for N. W. Ayer & Son, Frances Gerety, coined the famous advertising line “A Diamond is Forever” in 1947.[31] In 2000, Advertising Age magazine named “A Diamond Is Forever” the best advertising slogan of the twentieth century.[32]
Other successful campaigns include the “eternity ring” (as a symbol of continuing affection and appreciation), the “trilogy” ring (representing the past, present and future of a relationship) and the “right hand ring” (bought and worn by women as a symbol of independence).

De Beers is also known for its television advertisements featuring silhouettes of people wearing diamonds, to the music of Palladio by Karl Jenkins. A 2010 commercial for Verizon Wireless parodied the De Beers spots.[33]

Conclusion

There are a multitude of psychological, marginal and environmental factors that go into a point of sale for any product. When products are sold there are a multitude of “micro” decisions and conditions that are related to psycho-science and economics. Or in this case, “neuralnomics”, if you will. Some of these decisions can be driven on a subconscious level. If you read how supermarkets sell their products, it reads like some white paper out of psychological science magazine. In many instances the line between psychology and business has become increasingly blurred.

As you can see I find the topic of behavioral economics and the roots of scarcity quite fascinating. You probably had no idea that something as random as windproof umbrellas have been brewing in my mind like this. Although this is a very simplified example, it’s just one example of how many variables can impact the sale of just one product.

• Thanks to Ads, Kids Won’t Take No, No, No, No, No, No, No, No, No for an Answer
• Tag Team: Tracking the Patterns of Supermarket Shoppers by KnowledgeWharton
• What Does Marginality Mean? by Robert P. Murphy
• IP and Artificial Scarcity by Stephan Kinsella
• From Louis Vuitton to the local street-corner brand, umbrellas tested. by Aja Mangum
• Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely

That’s right, I don’t own a flat screen, I still have my old school 27” RCA Remote Monitor ColorTrak (Picture embedded in the post) that came with the Co-op when I bought it almost 4 years ago. It never went bad, so I never replaced it. Until that day comes, I’m rocking the RCA 27” till the tube explodes like a spark from those old school cameras that used flash powder (aluminum and potassium perchlorate) to light up the pictures. Unfortunately this post is not about my electronic frugality, but close to the topic at hand. Last night my wife and I attended Poetic, People and Power 8th annual show Price Check: How We Became a Culture of Consumption. Here’s a bio from the website:

Poetic People Power was founded by writer/performance poet Tara Bracco in 2003 to create an ongoing project that combines poetry and activism. Each year, a diverse group of poets are commissioned to write new works on a political or social issue. The new poems are then brought to a public audience in April to celebrate National Poetry Month. Poetic People Power entertains and informs. It raises awareness on specific topics and engages audiences through the expressive art of poetry.

Right now it’s 6:52am, and I’m postponing my P90x routine this morning to write about this, because I was so moved by the poet(s) poetry. This particular show was about the power of consumerism and how our society has become somewhat enslaved to an ideology of spending and debt. I touched on this topic in a post I wrote in 2006 called Slave to Fashion Dominatrix to Prices. This is not just about people who overspend, it’s also about the cost of living (healthcare, education, etc) skyrocketing and how wages have stagnated (relative to inflation), while pushing many of us further into debt.

In light of the recent financial crisis, this is extremely important. I cannot find the exact words to explain how last night’s topic is connected to the happiness and financial solvency of the average household, but I’ll leave you with this.

In the foreward of Tim Kasser’s book The High Price of Materialism, Richard M. Ryan summarizes Kasser’s research by stating.

Once people are above poverty levels of income, gains in wealth have little to no incremental payoff in terms of happiness and well-being.

Also check out this very eye opening and disturbing documentary on how our kids are becoming indoctrinated by a new culture of consumerism. I have 1 year old so for those parents out there, keep your third eye open.

Get informed, Get Active, and Become a smarter consumer!. There are resources below for those who are interested:

• Affluenza: The All-Consuming Epidemic ~ John de Graaf (Author), David Wann (Author), Thomas H Naylor (Author), David Horsey (Illustrator), Vicki Robin
• The Overspent American: Why We Want What We Don’t Need ~ Juliet B. Schor
• The Hight Price of Materialism by Tim Kasser
• Credit Card Nation by Robert D. Manning
• The Paradox of Choice: Why More is Less by Barry Schwartz
• Your Money or Your Life by Vicki Robin & Joe Dominquez
• No Logo by Naomi Klein

This post is well over due but as you know, I have a Boo Bear to deal with, so time is of the essence.

This past Valentines Day I was left speechless with disgust as I witnessed the most horrific scene at our local Applebee’s.

As most of you know, my husband and I do not celebrate Valentines Day for a number of reasons. However, Malik’s mom was visiting us that day and wanted to go out for lunch. Her choice of venue: Applebees. Now, since arriving in the US in 2007, I have never experienced Valentines Day in a public way. Malik and I always stay home on this day; so, to my surprise, I was shocked, literally, into silence, when I witnessed the following scenario.

As we were half way through our meal, a young couple was seated next to us for lunch. At first, everything seemed to be in place. Here was a young man taking his lady out for a meal. Sweet, right? Guess again.

About 15 minutes after they were seated, their food had arrived. From there everything went down hill for this poor young man. His date instantly threw a tantrum. With raised eyebrows, piercing eyes and deathly tone she stated “what is this? This is not broccoli!” For a moment, I looked up at her like she was crazy. That lasted a moment though because it turned out she was a total nut. Her date was like a scared puppy dog, confused on what to do; yet, he signaled for the waiter to come over.

As the waiter approached, she said “what is this? I asked for broccoli.” So, the waiter stated that they were out of broccoli since it was a busy business day and that they had served the mixed seasonal vegetables instead. With her eyebrows now at a 90 degree angle and her eyes piercing anger and fear into her boyfrind and then the waiter, she demanded “I want to speak to the manager.” I thought to myself, how odd, all this hullabaloo over a side of seasonal vegetables.

The manager approached, apologizing for the lack of broccoli, stating that he would change the entire meal with no charge. At this, the young woman just rolled her eyes, looked at her date and waved her hand NO! The manager continued to explain the situation further but she was not willing to hear another word.

After about a 7 minute argument about broccoli and seasonal vegetables the lady stands up, puts her coat on, glares at her date and walks out of the restaurant; leaving her date fumbling with his meal, glasses, keys and wallet. I was in complete and utter shock, as were so many other customers there that afternoon.

This is just one incident that I witnessed of many similarly maddening situations. The sad part about all of this is that I realize that for too many women, a relationship is rarely about the quality time spent together and more so about where they dine, what gifts they receive, what holidays are celebrated and how they define appreciation.

Ladies, a strong and successful relationship is not built or based on what restaurant you dine at or what vegetables come with your side. Ladies, stop looking and man-made holidays for love and appreciation. Focus on finding a good man who loves you 365 days a year, who appreciates you 365 days a year, who will be a good husband to you 365 days a year, who will be a good father to your children 365 days a year and who will randomly show you his love in his own way through the year.

Men, PLEASE STOP CATERING TO WOMENS INSECURITIES AND MAN-MADE HOLIDAYS. Give only when YOU want to and avoid forced traditions because you think it is expected of you. Show your woman your love in your own unique way. Once you begin to do that you will be happier, sincerer and more respected.

One thing that is really fascinating about juicing is the beautiful array of colors that come out of the juicer. It’s almost like having access to your own personal “vegetable rainbow” right inside of your house. No rain required for this rainbow. Since our trip to the New York Botanical Gardens, my wife and I are really getting back in the swing of things in regards to our health . I’m not exactly sure if somehow we were subliminally hit with some under the subconscious brain-wave signal by the NYBG, in a “Manchurian Candidate” type of way, but we have just been nuts for getting our diet and body correct. I mean, really correct.

We just signed up for a new gym membership at Planet Fitness (Sorry Bally’s but we are cancelling our membership). This past weekend we watched Food, Inc, which is probably the most compelling documentary on understanding the politics and business of food production I have ever seen. I would suggest everyone watch this film. Okay so what does this have to do with having purple on the brain? We just started juicing again and yesterday we had a tomato, apple and beet drink. Keep in mind that I really hate beets, but in juice form with apples, I love it. One thing I noticed is the rich beet purple that seems to overtake most drinks regardless of other vegetables or fruits that are added. Hence I had purple on the brain. Not to mention there have been studies through biochemical evidence that uridine monophosphate (UMP) found in beets, apparently increases brain synapse activity. Right now we have the JackLaLanne Power Juicer, but there is a bit of pulp and it is a bit damp. I’m not sure how much this thing is going to hold up because the beets really put stress on the blade and motor. I have my eyes on the Breville Juice Fountain Elite Juicer 800JEXL. Inshallah I’lll get that next year. It’s the Bentley of juicers. More extraction and less pulp, not to mention dry pulp.

Our new juicing regiment comes with a diet full of fruits and vegetables. Not like we weren’t doing this before but we are really getting serious about this. So here is our short “healthy thinking” to-do list:

1. Juice at least two times a day
2. Exercise daily for about 30 minutes to an hour (minimum)
3. Have fruits and vegetable with every meal
4. Sweets and fried foods are on the weekends. (and maybe sneak one treat during the week)
5. Keep our mind and thoughts clean. Be careful of what type of information we take in, especially information that falls into the category of tel-LIE-vision, or HIS-story. All information is not created equal nor is the content trivial or innocent.

• Farm Forward
  Farm Forward implements innovative strategies to promote conscientious food choices, reduce farm animal suffering, and advance sustainable agriculture.
  http://www.farmforward.com
• Save a Cow, Eat a Vegetarian? Let’s All Agree: Factory Farming is the Real Evil, Not Vegans
  http://planetgreen.discovery.com/food-health/cow-factory-farming-evil.html
• Breville Juice Fountain Elite 800JEXL
  http://www.brevilleusa.com/juicing/die-cast-juice-fountain-elite.html
• The Big Book of Juices and Smoothies: 365 Natural Blends for Health and Vitality Every Day
  http://www.amazon.com/Big-Book-Juices-Smoothies/dp/184483266X/ref=pd_sim_b_6

IMPORTANT DISCLAIMER: In no way shape or form is this post endorsing the use of usury (interest) or gambling when terms like debt, savings, lottery, credit cards, loan, borrow, etc are used. This is merely an explanation of my experiences with saving, debt, and credit cards.

Welcome to Part III of Economics Made Simple. I hope you have enjoyed the the first two parts of this series and if you haven’t had the moment to dig into the first two parts, the links are below.

1. Part I: Renting vs Buying a home
2. Part II: Why Can’t I Make Ends Meet?
   (How I found the Austrian School of Economics)
3. Part III: Saving Money vs Serfdom
4. Part IV: Casino Capitalism

At first I titled this post Saving vs Being an Idiot, To be honest, that title was a bit harsh, and I’m not here to demonize anyone or make them feel bad. What I really want to do is send a message that the alternative to preserving your money (AKA Saving), could potentially be a form of serfdom . Piggying-back of F.A Hayek classic book The Road to Serfdom, it’s important to understand where the road leads if we decide to treat money as if it grows on trees. So what does being a Serf or to be in Serfdom mean? Here is the definition:

A person in bondage or servitude.

Can you see where I’m going with this? Rather than bore you with a whole bunch of “savings rules”, (that most people ignore anyway), I’m going to go into a story about myself and how I went from a destroyer of money to preserver of money. Let’s begin, shall we?

Table of Contents

1. Mi av chree job (Patios to English translation: I have three jobs)
2. Syra-cash University
3. Rockbottom
4. Conclusion
5. Articles that will scare you into saving Money

Mi av chree job

So growing up in a West Indian/Jamaican family the importance of saving money or as my mother says “Saving for a Rainy Day” is one of those things that is drilled into your head as soon as you come out of the womb. I wouldn’t be surprised if my parents handed me a shovel and newborn work permit to get started at the nearest construction site. Although I jest a bit here, this ideology was one of the most important life skills that my parents gave to me. So as soon as I hit fifteen I got my work permit and started to get busy on the work grind. Very strange things start happening when you start working and you live in a Jamaican household. Similar to the parody of the Jamaican family called the Headley’s on In Living Colour, where having dozens of jobs was the joke, in real life, things aren’t so different.

No, I didn’t have 10 concurrent jobs, but I most certainly could not have 1 job. If you have 1 job in a Jamaican household, you might as well be seen as someone who is unemployed. With 2 jobs you are officially working, and with 3 jobs you are doing extra credit, if you will. So I started working at Waldbaums Supermarket in East Meadow, NY (Long Island) pushing carts. Not a very exciting job, but the $4.25 an hour was better than no dollars a hour. Right after school I would rush to do my 4:00pm to 9:30pm shift. Having 1 job was good during high school, but as the summer approaches, in probably the most natural and normal voice, my mother says “Su, wen ya start ya sekon job?” (Patios to English Translation So, when do you start your second job?”). As if that was what in the plans for my summer! Rather than dodge the question with, “What second job?”, I said “Oh, yeah..I’ll..um look around.”.

So my mother worked at EAB (European American Back) at the time, it is now Ciitbank, and I was able to get into the teller program at the bank. By the time the summer hit, I was promoted to cashier at Waldbaums, so I had a bit of experience handling money. Getting the teller job was not only a natural transition for me, but double the money I was making at Waldbaums. So I would work at the bank during the day (8am to 4pm) then rush over to Waldbaums to do my 6pm to 10pm shift. I always worked on weekends at Waldbaums and especially Sunday to get the time and a half. My weekend shift at Waldbaums started to get later and later. They needed me for the night shift, the 4pm to 11pm shift. Sometimes up until midnight. So that left a huge pocket of time during the day on weekends. Uh oh, step in mom dukes “Yu hav nuff tyme ina di day, huh?”. (Patios to English Translation: You have a lot of time in the day, huh?”. This my friends is a very passive aggressive way of saying “Hey, you have way to much time during the day, time for another job”.

So a friend of my mother, Bobby, big Italian guy that was known as “The Grape”, had a construction business. He needed help cutting down trees and busting up concrete for contract jobs around Long Island. I have no idea where Bobby is today, but let me tell you, this dude was the sweetest and nicest guy ever. He would bring fresh “muzzerallla” for my mother that was probably the best “muzzerella” I ever had. He’d buy lunch for the working crew and was just really easy going guy. Of course you had to work your behind off, but that was expected from a guy like Bobby. The job was roughly $100 bucks a day. At this point I feel like the Jamaican version of the Rothschild’s children. I had never seen or made so much money in one day. So I did a couple jobs with Bobby during the summers until it was time to go to college.

So there you have it folks, 3 jobs. I was a great saver then. I would save about 80% of my paycheck and use the rest for cds, clothes, and movies. With those jobs I was able to save about $4,000 to $5,000 dollars. That’s about $6,500 dollars in today’s dollars. Not bad. I would end up using this money for books for college, but during college I would reverse all my diligent and prudent savings practices which I will elaborate in the next section.

Syra-cash University

There is something very strange about going to college. It’s like the anticipation of going on a roller coaster for the first time. Although the anticipation of being sky-rocketed to 2-3 gs of force has you laced with fear and excitement, you can’t wait till the moment where you are at the top of the peak, and you are driven down at over 100 miles an hour down the track. Like any roller coaster with cork screws and swift roundabouts, if you are not careful you can get sick or even injure yourself. College is no different. Syracuse U. (or as I like to jokingly say Syra-cash University) was by far one of the most expensive, beneficial, and culturally diverse experiences I’ve every had in my life. Although I’m very close to paying off my school loans completely, one of the first experiences I’ll never forget is walking up on campus and seeing a row of tables with these professionally looking men and women standing before a stack of several dozen crispy white t-shirts. Before I can even blink, The nice women with the blonde hair and pearly whites says, “Sign-up for this credit card and get a FREE T-shirt”. Wow, I’ve only been on campus less than 10 minutes and I’m already getting “free” stuff. Not only do I get 10K in credit, but I get a t-shirt out it of it. Little did I know that this so-called “free” t-shirt was going to cost me almost 14K in credit card debt later on. That was the most expensive free gift anyone has given me, thanks a lot!

One of the most seductive parts of the credit card is it’s ability to fulfill the desire of instant gratification. In less than 1/100th of a second you can get whatever your heart desires. Need new shoes or clothes?, no problem, need new T.V.? no problem, need to go eat a nice restaurant? no problem, get depressed or sad and need to feel better, no problem, need to pay off the blasted credit card that got me into debt, PROBLEM. Here is a good example of what I’m talking about. There was this great little sandwich spot called Kostas. I mean, their cheesesteaks were the best. Yes, no disrespect to Philly but better than your cheesesteaks. Yes, Syracuse makes better cheesesteaks than you, get over it. However these cheesy steak subs of delight (Cheesesteak with onions, peppers, lettuce, tomato and mayo) cost me $1,000 dollars in one semester! I was to Kostas what a drug addict is to a heroin dealer. My mother called me, “Yu maad? Cyan spen dis tipe a muny an jus sanwige” (Patios to English Translation: Are you crazy?!! You can’t spend this type of money on sandwiches). Of course she was right, and there would be a host of other little subtle weekly expenses that would eventually balloon my credit card debt to 10K after I graduated from college.

After I graduated from college, my addiction to debt wasn’t getting any better. Now keep in mind that I always made the minimum payment aka share cropping payment. Like a share cropper you never ever grow or earn enough to make ends meets. All you are doing is rolling yourself into more and more debt, which was very typical of the share croppers during the 19th century. I never missed a payment, but my debt burden was not getting any smaller. Now it time to hit rock bottom.

Rock Bottom

So you would think getting a fancy job at one of the largest health care companies would stop the debt spiral, right? No. So instead of batting down the “cost of living” hatches and paying off my debts, I increased my standard of living, hence plunging me into more debt. To be honest, I wasn’t one of those debtors that buy huge expensive items. I was the most dangerous kind. I’m was what you call the “here and there” credit card user. I just used to it here and there for things I really didn’t need. My expenses, (car note, insurance, rent, etc) at the time were pretty manageable but it was the other “here and there” type of expenses that was doing me in. To be honest I can’t even remember half the stuff I bought, but by the time I was ready to move back in NY in 2000, I had less saved in my bank account than what I had saved in high school with over 12K in credit card debt. I couldn’t believe it. No only did I not have anything saved for a “rainy day”, but even a puddle of water could wipe me out. Although I was “cash poor”, I did have money in my retirement investments, but relative to how much I was making, it was a sad state of affairs.

So I moved back home and spent a couple years rebuilding my savings and getting back on track. Started reading tons of books on savings, investing, managing debt, and got so good at it, I could actually start giving advice to other people. My debt situation was self-inflicted. Through all the years I had a credit card, I never had any financial emergency where I had to wipe my savings out and go to my credit cards. I was living a way of life that I could not afford. I wasn’t living withing my means, and my debt was getting so overwhelming that every dollar I had was going to my debts. I’m happy to say I don’t have any credit card debt.

Conclusion

Every person’s debt story is different, but if there is one area that we need to be mindful of, is our psychology towards money. All the “getting rid of debt” guidelines in the world won’t mean anything, if you don’t have a hold on your desires, behavior, and a understanding of how you view material objects and self. In addition, many of us need to up our financial literacy. I’ve heard of people who literally did not know that they had to pay the debt back on their credit cards. They just thought is was free money. Nor did they know what compounding interest, debt-to-equity ratio, or what a FICO score is. If you don’t know what these things are, then you should not have a credit card.

Not only was my debt burden financially debilitating, but it also took away my freedom of mobility. It was like carrying around a ton of bricks on my back with fetters on my legs. Just think about all the opportunities that you miss out on. At the time, I couldn’t give as much to charity, help family when needed, not to mention I did not have money around if an emergency happened, and could not re-invest any resources in myself/career or even other entrepreneurial endeavors. However you look at it, it’s a Road to Serfdom, and if I can help it (Inshallah), I hope to never experience that type of slavery again. Man, 1st Financial Bank got me good, but it was one of the most important lessons of financial wherewithal and debt management that I have ever experienced.

Before I bring this post to a close, I’ll leave you with two very significant quotes from Nassim Nicholas Taleb’s Black Swan: The Impact of the Highly Improbable that should heighten your awareness on some of the very dangerous psychological ideologies that many times, have led us to stray into making poor financial decisions. One is “Cheap Signaling and the other is the “Prediction error”.

Cheap Signaling, pg 6

There were some obvious benefits in showing one’s ability to act on one’s opinions, and not compromising an inch to avoid “offending” or bothering others. I was in a state of rage and didn’t care what my parents (and grandfather) thought of me. This made them quite scared of me, so I could not afford to back down, or even blink. Had I concealed my participation in the riot (as many friends did) and been discovered, instead of being openly defiant, I am certain that I would have been treated as a black sheep. It is one thing to be cosmetically defiant of authority by wearing unconventional clothes—what social scientists and economists call “cheap signaling”—and another to prove willingness to translate belief into action.

Prediction error, pg 194-195

I searched the literature of cognitive science for any research on “future blindness” and found nothing. But in literature on happiness I did find an examination of our chronic errors in prediction that will make us happy.

This prediction error works as follows. You are about to buy a new car. It is going to change your life, elevate your status, and make your commute a vacation. It is so quiet that you can hardly tell if the engine is on, so you can listen to Rachimanioff’s nocturnes on the highway. This new car will bring you to a permanently elevated plateau of contentment. People will think, he has a great car, every time they see you. Yet you forget the last time you bought a car, you also had the same expectations. You do not anticipate that the effect of the new car will eventually wane and that you will revert to the initial condition, as you did last time. A few weeks after you drive you new car out of the showroom, it will become dull. If you had expected this, you probably would not have bought it.

You are about to commit a prediction error that you have already made. Yet it would cost so little to introspect!

Articles that will scare you into saving money

• The Collapse of Personal Savings Rate in America
  http://www.billshrink.com/blog/personal-savings-rate/
• Why do so many NFL players go bankrupt?
  http://sports.yahoo.com/nfl/blog/shutdown_corner/post/Why-do-so-many-NFL-players-go-bankrupt-?urn=nfl,190555
• Income Inequality Is At An All-Time High
  http://www.huffingtonpost.com/2009/08/14/income-inequality-is-at-a_n_259516.html
• Winning Lotto numbers not always the ticket to dreams, success
  http://www2.tbo.com/content/2009/oct/01/winning-lotto-numbers-not-always-ticket-dreams-suc/

IMPORTANT DISCLAIMER: In no way shape or form is this post endorsing the use of usury (interest) when terms like FED funds rate, credit, mortgage, stock market, investment, savings, loan, borrow, etc are used. This is merely an explanation of my fact finding mission on the different economic theories that have impacted the thinking of different economist across the world, and how this thinking has impacted the economic policy of the United States of America.

WIHTJ fans, sorry it took me so long to write Part II of Economics Made Simple. The series covers the following topics:

1. Part I: Renting vs Buying a home
2. Part II: Why Can’t I Make Ends Meet?
   (How I found the Austrian School of Economics)
3. Part III: Saving Money vs Serfdom
4. Part IV: Casino Capitalism

Table of Contents

1. Introduction
2. The Austrians and Mises
3. John Maynard Keynes
4. Conclusion
5. Economic Resources that will increase your Financial Neurons

After completing the first version of this blog post, I decided to send it to my good friend JP, who does the blog But What the Hell do I Know I wanted to get some honest feed back on my Keynesian vs Austrian School post. In so many nice and friendly words he was able to tell me…well..it sucked. Every now and then it’s good to eat some humble pie. So I did (that pie was pretty good), and I went back to the drawing board. Keep in mind that I consider my boy JP quite a seasoned economist, albeit unofficial, when it comes to the Keynesian and Austrian school, so I knew I had to go back to the drawing board.

In the first version, I tried to make a case for which economic school is a better approach (which I failed at) or attempt at framing what each school is (which I failed to do) or not distort what the Austrian or Keynes school is (which I mistakenly did). Unfortunately I lost track of what I really wanted to do. I will forgo the Herculean tasks of comparing each school and explain how I found the Austrian School of Economics. What I really wanted to do was frame the following rhetorical and general questions:

• Hey did you know that there is this economic school of thought that was driven by John Maynard Keynes, and this same school of thought dominates a lot of economic policy in the United States of America?
• In addition, did you know that the Federal Reserve Bank (FED) dominates economic policy in the United States of America? Do you know what the Federal Reserve Bank does?
• Why do we have financial crises and what is the root of how they get started, what caused them, and what fixed them?
• Did you know that there is a school of economic thought called the Austrian School of Economics, that is actually trying to offer a model that explains how the economic world works around us, but at the same time being humble enough to know they can’t understand every single move in the economy because it is a dynamic amoeba-like entity that has way too many variables to track?
• Are you aware that to understand this economic mess that it will take more than reading this short blog, but months and months, if not years of grueling eye-busting reading of books, articles, podcasts, etc.
• Are you aware that you are about to stop reading this blog post, because of what I said in the previous bullet?
• Are you aware that making the sacrifice to acquire this knowledge will make you probably make you more informed about why U.S. policy is the way that it is and when you vote (hopefully), you’ll actually have a clue (better) about why you are voting?
• Do you want to understand what true Healthcare reform means?
• Is it important for you to understand the true pros and cons of government policy decisions in the United Sates of America?

Now that you know the precursor, lets give it another go….

Introduction

I was probably hit by the “financial education” bug when I started cleaning up my debt situation around 2000. I’ve been waving the “Hey Folks, America’s household debt is unsustainable” flag for more than 10 years. I never knew what the source of the problem was, but watching the debt-to-asset ratio skyrocket while concurrently seeing the personal savings rate plummet was not a sign of good times to come. To be honest, I had no idea what was in store for the U.S Economy 8 years later. All I knew was that this is not a good situation. An eye opener for me was two things. The stock market bubble of 2000 and the last years financial collapse in October of 2008.

I played around in the stock market for several years. (Buying individual stocks) By following a true value investing/contrarian approach I was able to do pretty well. By adhering to those principles of investing prudence, raking across the 8-K and the 10-K while taking into account the intrinsic value of a companies stock, I was able to avoid a lot of the pitfalls that lured people into the “speculation” stock market bubble of 2000. Yes I made mistakes, but not deal breakers. I never cared whether we were in a bear or bull market. Bear and Bull markets do and don’t matter. (It depends on the situation). Stock market bubbles get headlines, but it’s the diligent investor who spends time understanding what he or she is investing in who wins in the end. This type of effort takes work, which is why most people will invest in whatever is coming from the “water cooler”

After 2000 I didn’t get into anything more than just personal finance. Around 2007 to 2008, the calamity started with Bear Sterns, Lehman Brothers, AIG, the housing market bubble, billion dollar bailouts for banks, investment houses, etc, and thats when it all started. Before these events, I was not aware of how tightly wound the FED was around the U.S. government. Other than the FED moving the fed funds rate up and down to allegedly “cool” or “heat up” the economy, that’s pretty much all I knew. I didn’t know the history of the FED, when the FED was started, not to mention what type of batting average the FED had in stabilizing the economy. I grew some “Rothbardian” legs, if you will, and the rest is history.

Mises and the Austrians

My first entrance into understanding the tip of “Austrian Economic” iceberg was a site called Mises.org. If the Austrian School of Economics was a trunk of a tree, this would be one of many branches off the trunk. For the sake of not making the same mistake twice, I’m going to leave it to you to go to mises.org and assess whether the information is useful or not. They have a wonderful blog called Mises Daily and it’s chock full of morsels of econ delights that will whet your appetite for information.

Lets be honest. Even at the introductory level, this is pretty heavy stuff, but that shouldn’t deter you. I do believe that one of the reasons why Americans are in the fog of economic war when it comes to U.S economic policy is they don’t understand the “whys” of a particular policy decision. Nor do we know where to go to get that information. If you go to the FED website, and click on one of their documents you would need a phd in economics to understand what they are talking about. We often fall back on our ideological partisan heels, without trying to truly understand the merits and consequences of certain policy decision. Should we have a minimum wage tax? What are the impacts of having a central bank that dials the economy up and down at will? What is the true impact of the Cash for Clunkers initiative on the economy? What was the involvement of the FED with past and present financial crises? What are the economic solutions available for bringing countries out of poverty and what examples do we have of countries that have already achieved this?

I could go on and on, but these are just a sample of questions about the things that impact our day-to-day lives. Now check out the latest Google Trends. Do you see any broad searches like “Federal Reserve Bank’, “Keynesian Economics”, “Austrian Business Cycle Theory” etc? These are three very powerful terms that you should familiarize yourself with, yet they never ever enter into our stratosphere of topics. Are we surprised that the FED can swoop in and not have any idea where 9 trillion dollars went and the Americans are more concerned about fictitious “death panels” in healthcare or whether the Obama earned the right to get the Nobel Peace Prize? We have bigger fish to fry, check out this shocker:

John Maynard Keynes

The first time I heard about anything related to Keynes was through mises.org. I had no intentions of investigating the ideologies of Keynesian Economics, but many of the ideologies from Keynes have weaved themselves into the current economic policy of the United States of America. I wanted to get at the heart of what inspires the U.S. government to do what they do. I’ll provide resources at the end of this blog post that will get you up to speed on who Keynes is and how his ideologies have influenced U.S. economic policy. There is a lot of history there, and it will take you a while to churn through all the books, articles, and videos about Keynes. Here is a good start: http://en.wikipedia.org/wiki/Keynesian_economics (Keynesians Economics).

Clearly Keynesian economics has made a huge comeback in recent years due to the current collapse of the economy. Are We All Keynesians Now?. I wonder what Keynes would say if he saw this current crisis? I’m sure Paul Krugman would be delighted. Keynes most famous work is the The General Theory of Employment Interest and Money. This is what what put Keynes on the map.

Conclusion

This post is about awareness. I have come to realize that not understanding the history of U.S. economic policy has not served me, or anyone else well. Especially those who consider themselves poor, downtrodden or apathetic about the political process. How are we to make educated decisions about government policy if we don’t understand what it is and how it works? How are to support bills that are created in the house and senate if we don’t understand what is being passed into law? I felt that my understanding about presidential candidates, tax policy, U.S economic policy decisions, local state regulations, etc could be compromised by not understanding the context of these economic policies I mentioned above. As a matter of fact, this is more important than what your party affiliation is. This is not a left or right wing post. This is not a pro free-market or pro socialism post. This is a post about making informed decisions and holding our government accountable, including ourselves. Regardless of whether you consider yourself someone on the left, conservative, right, republican, democrat, independent, rich, poor, middle-class, wealthy, religious, atheist, deprived, a victim, a power broker, keynesian, austrian, libertarian, socialist, indifferent, etc, you should consider what I just wrote in this post. Being a blind ideologue is easy, but spending the time to understand things properly is more difficult which is why most people choose the former instead of the latter. Two things to remember, there is no such thing as a free lunch and a government is only as good as the people who support it.

Books

• Economics in One Lesson by Henry Hazlitt
• The General Theory of Employment, Interest, and Money by John Maynard Keynes
• Road to Serfdom by F.A. Hayek
• Wealth of Nations by Adam Smith
• The Return of Depression Economics and the Crisis of 2008 by Paul Krugman
• America’s Great Depression by Murray N. Rothbard
• Meltdown: A Free-Market Look at Why the Stock Market Collapsed, the Economy Tanked, and Government Bailouts Will Make Things Worse by Thomas E. Woods Jr. and Ron Paul

Part I: The Politics of Food Production and Consumption

This blog post will be apart of a three part series called “What’s Eating Malik? (a spin off of What’s Eating Gilbert Grape) where I will delve into a set of very important topics that have been troubling me lately. Here are the topics:

• Part I: The Politics of Food Production and Consumption (food and capitalism)
• Part II: What is the true cost of music? (education or entertainment)
• Part III: Why are our relationships so disastrous? (the human cost of ignorance)

So here goes Part I….there are 3 pieces of media/journalism that have truly transformed my awareness of the environment and my food eating habits. Animal slaughter videos from Peta.org, The Inconvenient Truth by Al Gore, and The Omnivore’s Dilemma: A Natural History of Four Meals by Michael Pollan.

I just recently finished reading the Omnivore’s Dilemma which delves into the history of how fruits, vegetables have been produced, how animals are currently slaughtered and the politics behind food production. While reading this book I took down over 2 dozen interesting “factoids”. I won’t delve into ever single one, but I’ll throw out a couple.

How Super sizing was created, pg 105, 106

Kroc remained skeptical, so Wallerstein went looking for proof. He began staking out McDonald’s outlets in and around Chicago, observing how people ate. He saw customers noisily draining their sodas, and digging infinitesimal bits of salt and burnt spud out of their little bags of French fries. After Wallerstein presented his findings, Kroc released and approved supersized portions, and the dramatic spike in sales confirmed the marketer’s hunch. Deep cultural taboos against gluttony—one of the seven deadly sins, after all—had been holding us back. Wallerstein’s dubious achievement was to devise the dietary equivalent of a papal dispensation: Supersize it! He had discovered the secret to expanding the (supposedly) fixed human stomach

The taboo of “going back for seconds” was transformed into putting the second serving in one purchase. Super-sizing has been around for the last 20 years, and it has clearly shown its contributing impact on the growing waistline of America.

Marketing and shifting food eating patterns, pg 301, 302

The success of food marketers in exploiting shifting eating patterns and nutritional fashions has a steep cost. Getting us to change how we eat over and over again tens to undermine the various social structures that surround and steady our eating, institutions like the family dinner, for example, or taboos on snacking between meals and eating alone. In their relentless pursuit of new markets, food companies (with some crucial help from the microwave oven, which made “cooking” something even small children could do) have broken Mom’s hold over the American menu by marketing to every conceivable demographic—and especially to children.

A vice president of marketing at General Mills once painted for me a picture of the state of the American family dinner, courtesy of video cameras that the company’s consulting anthropologists paid families to let them install in the ceiling above the kitchen and dining room tables. Mom, perhaps feeling sentimental about the dinners of her childhood, still prepares a dish and a salad that she usually winds up eating by herself. Meanwhile, the kids, and Dad, too, if he’s around, each fix something different for themselves, because Dad’s on a low-carb diet, the teenager’s become a vegetarian, and the eight-year old is on a strict ration of pizza that the shrink says it’s best to indulge (lest she develop eating disorders later on in life). So over the course of a half hour or so each family member roams into the kitchen, removes a singe-portion entrée from the freezer, and zaps it in the microwave. (Many of these entrees have been helpfully designed to be safely cooked by an eight year-old.) After the sound of the beep each diner brings his microwaveable dish to the dining room table, where he or she may or may not cross paths with another family member at the table for a few minutes. Families who eat this way are among the 47 percent of Americans who report to pollsters that they still sit down to a family meal every night.

Another world changing figure is Fritz Haber. Donned as the “Father of Chemical Warfare” this man is responsible for food production (fertilizer, Haber-Bosch process) and the creation of the chemical Zyclon-B, the gas used in Hitler’s concentration camp. The Haber-Bosch process was a milestone in industrial chemistry, because it divorced the production of nitrogen products, such as fertilizer, explosives and chemical feedstocks, from natural deposits, especially sodium nitrate (caliche), of which Chile was a major (and almost only) producer. The sudden availability of cheap nitrogenous fertilizer is credited with averting a Malthusian catastrophe, or population crisis. (Wiki)

So what does Fritz Haber’s fixing nitrogen and how super-sizing was created have to do with each other? Well..actually…nothing. There just two pieces of random information but what is more important, is understanding how our food is created and why we eat the way we do. How many of you know the organic “pasture rule” by the USDA basically states that as long as an animal “has access to a pasture”, a farmer has the right to label their product organic. This doesn’t necessarily mean that I have to give an animal access to a pasture. The USDA has yet to provide the specific minimum grazing standards. Obviously this would give non-organic producing farms a huge loophole in getting the organic label, hence putting pressure on certified organic food producers. That’s like me owning an apartment and stating to my residents that we have “running water” but when you go to the apartment I have a bucket of water outside of your door.

The government gives huge subsidies to non-organic producing farmers which is why organic food tends to be more expensive. The food in the supermarket is riddled with pesticides, our meat pumped with hormones, not to mention the further synthetic nature of how or food is created. As a nation, we eat way too much meat, fried food, sugary foods, very little fruits and vegetables. By just changing our food habits we could change the environment dramatically, our health, and, yes our carbon footprint. If you want to know how, read the book.

1. Seek out reputable organic farmers in your area. The more food you buy from them, the less money your local supermarket will make, hence driving down the price that the small farmer will charge. That will put more pressure on the supermarkets to buy more certified organic fruits and vegetables. You don’t have to start with everything. Just start with one or a couple food items like tomatoes or bananas. Trust me, when the supermarket realizes that no one is buying their fruit and vegetables, they will catch on. Obviously this applies if you can afford it, but it’s not as expensive as you think. Here is a great website: Local Harvest; http://www.localharvest.org/ which allows you to search local farmers by zipcode.
2. Frequent the Organic Gardening website, http://www.organicgardening.com or subscribe to their magazine. They have a lot of information that will show you how to grow your own food garden.
3. >Grow your own food. This is already happening in many major cities. Check out this site: http://www.urbanfarming.org/ and contact them for more information. Or check out this site: http://www.verdant.net/food.htm I’m actually considering creating a hydroponics food and vegetable garden with a couple of friends. I’m researching the costs.

I really hate using this term, but “Rome wasn’t built in a day”, and neither will our dependence on infected food. A little bit here and there, will eventually become a movement and we can send a message to the USDA, supermarkets, and our family that we are serious about our health and organic food can become the norm, instead of the exception. For the record I’m not against capitalism, but I’m against division of labor practices that undermine the health of the public. There must be accountability and responsibility in how our food is produced.

1. The Cultural Contradictions Of Capitalism: 20th Anniversary Edition by Daniel Bell
2. Animal Liberation by Peter Singer
3. Rozin, Paul. “The Selection of Foods by Rats, Humans, and Other Animals.” In Advances in the Study of Behavior, edited by J. S. Rosenblatt, R. A. Hinde, E. Shaw, and C. Beer. Vol. 6. New York: Academic Press, 1976. Description of specific hungers.
4. In Defense of Food: An Eater’s Manifesto by Michael Pollan
5. Citizen-Activist’s Anti-Consumerism Website http://www.verdant.net/
6. Locally Grown food delivery service in San Fran http://www.nytimes.com/2008/07/22/dining/22local.html
7. Future of Food: http://www.brasschecktv.com/page/380.html